As the environment of the video games become more popular in a society. The video games industry also changed its marketing plan due to the business opportunity in the video game market. For instance, most of the video games were selling products that related to the game. For example, Nintendo sells toys, figures or energy drink of Mario. As a result, the company can create more revenue and able to attract more people to play the game.
(Picture from http://technabob.com/blog/2007/12/09/super-mario-power-up-energy-drink-just-add-vodka/)
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